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Erstwilder

Digital Marketing

Erstwilder is a local Melbourne-based label creating collectible, resin adornments from parrot brooches to jellyfish earrings. Each piece is unique in its character design and limited production run.

They have a dedicated following who love their creations, so needed the best way to speak to their fans. Considering their lofty goals for progression throughout Australia and the US, it was our capabilities and previous results that impressed them enough to engage with us.

Google Rating

5.0

Emote Digital

5.0

Adam L

06:19 10 Mar 20

We've been really impressed with the work of Matt, Ben and the entire team at Emote. They are knowledgeable, helpful, creative, and focus on the goals we have set. They provide real insights and original ideas, specific to the needs of our team and customers. We've seen strong growth in all the metrics have set with Emote,Highly recommendedread more

Daily Orders

19:53 15 Oct 19

A brilliant team to work with, Emote are a third of the price of my last agency whilst delivering a far better ROAS. I have been very impressed by their communication, knowledge and confidence in getting excellent results for my e-commerce business. It has certainly eased the stress of social media advertising. Thank you.read more

Scott Weston

04:20 15 Nov 18

We've used Emote Digital for various web development and online marketing services.

Adam Martin

06:06 18 Sep 18

In need of help for reaching more people with my content, I talked to the guys over at Emote Digital. They have been great to work with and have worked to my goals and what I am looking to achieve.Thank you for all the help and I would highly recommend them to anyone looking to grow your awareness and reach on social media.Cheersread more

Zoe Taylor

00:23 08 Mar 18

I reached out to Emote Digital late last year to discuss some paid social media initiatives for Oakleigh Grammar, and from the very start they were attentive, transparent and really creative with their work. Our first campaigns went live in January this year and we are already seeing really positive results. I highly recommend them!read more

Val Pitt

01:24 23 May 17

Emote Digital developed and designed our website and continue to assist with numerous marketing and social media campaigns. They are awesome - creative, helpful, professional and responsive. Jason and his team have become an extension of our business and we simply could not do without them.read more

Catherine Styles

11:14 19 May 17

I enjoyed working with Emote as they designed and built me some Mailchimp templates. My agency has quite peculiar business needs and Emote staff listened well and were very helpful right up front (well before we had a contract for any actual work) and throughout the process. And their design sensibility is lovely.read more

Kathy Zmijewski

05:17 19 May 17

We are very impressed with the level of service we have received from the team at Emote. Their knowledge, professionalism and approachable nature makes a great combo. Our Google AdWords and online campaigns have run very smoothly and effectively. Highly recommend Emote.read more

Tandem

00:35 19 May 17

The team at Emote Digital joined our creative team as we rolled out our bold new brand - Tandem. With very tight deadlines and an evolving brand identity the Emote team produced a professional window into our business. Their collaborate approach worked well with our small creative team.read more

Holster Australia

23:59 18 May 17

Extremely knowledgeable, impartial and focused strongly on providing a robust platform that can adapt to the constantly changing digital environment and our operational needs. Sales have increased significantly since go live incorporating mobile app and follow up since then has been excellent. Recommended.read more

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The Problem

Erstwilder engaged us in the back half of 2019 to discuss their Social Advertising as they weren’t getting the most out of the agency they were with at the time.

The problems for us to tackle:

1. They weren’t capitalising on opportunities for growth

2. Their social advertising was not following best practice

3. Regular launches of brand new ranges, products, and events meant tight timeframes when creating ad campaigns

4. Their audience targeting was limited and not yielding the results they wanted

5. Copy and design for ad creative needed improvement

The Approach

We set priorities and goals from the very beginning. This meant our team were able to clearly see the possibilities for growth as well as how to rectify existing issues.

1. We launched new campaigns and immediately identified key improvements in all metrics
2. Making data-based optimisation throughout the duration of a campaign, to provide scalable ROI
3. We rolled out an advertising strategy that was flexible and adaptable to each of their new range launches
4. We implemented social advertising with new audiences across Facebook, Instagram AND Pinterest, as we strategically identified where best to reach their target market
5. We improved their range of creative placements as well as creating variations of their ad copy and design

Live reporting brought a new dimension of insights for Erstwilder—something they weren’t used to. Being able to see everything in one dashboard meant they didn’t have to look between various sources; all of the information was at hand for them.

Our experience from other eCommerce clients encountering similar problems to Erstwilder meant we could quickly address and apply our knowledge. There’s no better preparation than experience.

The Outcome

Since starting with Emote, Erstwilder have seen their most successful months in terms of sales, revenue, and return on ad spend. We are now in the process of expanding the focus into other countries, as well as looking into new ad channels and formats.

Return on Ad Spend has increased by 76% compared to the previous year

Over a 6 month period, revenue has increased by 277%

Average of 9.11x ROI since managing their advertising

US traffic is up 106%, and revenue up 62% compared to the previous year

Revenue for the region has more than doubled in just 3 months

Since helping them expand, their US traffic is up 106% and we have tripled their traffic and revenue from the key geographical areas they highlighted as priorities.

Are you ready to take your brand to the next level?

Contact Emote Digital

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