It was clear that improving the website’s organic traffic would also drive quality enquiries to the business. Via SEO, we significantly increased both organic traffic and online leads.
As one of our long-term Search Advertising clients, McDonald Murholme were able to benefit from a long-term Google Ads plan. We target audiences across four different states through search and display remarketing campaigns, which have been generating leads in the form of phone calls, emails, and enquiry form submissions.
We used this channel’s acute targeting to create effective campaigns, based on McDonald’s Murholme ever-changing target market. By operating a live strategy, we were able to action immediate changes based on any trends in their online leads. We tailored ads towards both specific job titles and target companies.
In order to boost their overall organic conversions, we helped this client manage a website under a separate brand. This helped to answer the public’s questions regarding employment and their rights, whilst also linking through to their main site to direct users likely to convert.
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