Accuracy and credibility are of the utmost importance in the field of forensic testing, so we knew Pathtech’s audience would be diligent in their search efforts. We utilised this search traffic and drew them to the Pathtech site using SEO practices. This greatly increased high-value purchases, quote requests, sample requests, and contact form submissions.
Pathtech wanted to generate both eCommerce sales and leads through Google Ads, so we ran both search and display remarketing campaigns targeting potential customers all across Australia.
We created a separate landing page for their “Fight Drugs” campaign. Users were sent through to this, ensuring a higher chance of conversion along the user journey. The beautiful and simplistic design allowed for successful paid campaigns across multiple channels.
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